Wednesday, August 29, 2007
Post 2: Innovation Attributes
Post 2: Please choose an innovation that you are familiar with and rate it according to each of the five innovation attributes discussed by Rogers. How do these attributes affect the adoption rate in this particular case? Are there any other attributes that one may need to consider? Which one of the five seems to be the most important attribute?
Posted by Daniela Dimitrova at 8:13 PM