Monday, August 29, 2011

Post 2: Innovation Attributes

Today we learned that the characteristics of a technology significantly influence its adoption. For this post, please choose an innovation that you are familiar with and rate it according to each of the five innovation attributes discussed by Rogers. How do these attributes affect the adoption rate in this particular case? Are there any other attributes that one may need to consider?

Feel free to add examples, images or statistics to support your arguments.